The commercial, broadcast during six episodes of Channel 4's Hollyoaks, can no longer be shown following the ruling from the Advertising Standards Authority. The commercial for the mobile app Nude Scanner 3D sparked complaints from viewers who said it was demeaning and that it was broadcast at a time when it could be seen by children. The ad, screened during six episodes of Channel 4's Hollyoaks, showed a mobile phone "scanning" a woman followed by images of her naked with her breasts and crotch blurred out. The ad was approved by compliance and clearance agency Clearcast with an ex-children restriction. However 26 viewers complained about the ad, with 21 concerned that it was shown at times when it could be seen by children, including young teenagers. Seven viewers complained that it could cause serious or widespread offence because it was demeaning to women and seven said it could encourage anti-social behaviour.
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19 Celebrities Who Have Gone Naked for Ad Campaigns
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances.
Elave has nothing to hide. Irish company Ovelle Pharmaceuticals is promoting skin products in a risque viral campaign featuring nude actors. A blonde woman, without clothes, tells the viewer about the safe quality of Elave cosmetics products, developed with the most reactive skin conditions in mind; eczema, dermatitis and psoriasis. Male and female lab technicians wander around in the background totally naked, apparently without any sense of self-consciousness.